Mars and Wrigley Essay Example | Topics and Well Written Essays - 500 words

Mars and Wrigley - Essay Example Barr, A. (n.d.) â€Å"Buffett gets closer to Mars through Wrigley deal† Available at (Accessed: June 9, 2010). 5 Thelwell, E. (April 28, 2008) â€Å"Mars snaps up Wrigley for $23bn with help from Buffett†. Available at (Accessed: June 9, 2010). 5 Mars and Wrigley had individually been playing in the food sector of United States until the former acquired the latter during the second half of 2008 in lieu of US$23 million. Since then, the merged company had been enjoying a significant part in the food market of USA, with an increased support from the investors. This favor has been reflected in the form of an appreciated P/E ratio of 27.8 for the company, compared to that of the market which is floating at 15. The relevance of this statistic is that investors are ready to pay 27.8 times the amount they expect to earn from Mars-Wrigley shares. In contrast, the average market statistic is 15 times the amount that investors are willing to pay for earning 1 unit. Clearly, the shares of the merged company have been selling at a market premium, which could easily be concluded as a consequence of a positive anticipation from the mass. There might be a few reasons behind such an optimistic approach though. Firstly, after acquisition, the position of the merged company rose to those of peers of high-end players like Cadbury and Nestle. In other words, Mars-Wrigley since 2008, started to be known as competitors for the two giants. Secondly, the merged company has expanded its productive capabilities and range of goods which it produces, since 2008. Previously, Cadbury had been the only player in the US food sector which had

Individual Critical Reflection on Event and Self Performance Essay

Individual Critical Reflection on Event and Self Performance - Essay Example The Dà ©jà   vu Charity Event was to focus on selling pre-loved second hand clothes donated by the community, to raise money to support the Hospice of St Francis. However, in the course of time, adding cakes sale to the event was found a viable addition to the event, since it would increase both event sponsorship and at the same time increase the amount of money that would be generated through the event. Thus, Tesco’s, Hatfield and friends and family donated the clothes and cakes that were sold during the event. Conducting research into similar models or events can help in determining whether an event is likely to be a success (Bowdin et al 2011). The Hospice of St Francis has nine ‘Love to Give’ charity shops, and thus adopting a similar ‘Love to Give’ charity shops’ model for raising money had a high likelihood of being successful. The event was conducted on Sunday 12th April 2015 at Shendish Manor Hotel, Hemel Hempstead between 10:00 and 1 2:00. The overall outcome of the program can be considered a success. We were able to organize and finally hold the event successfully. The tools that measure the success of an event come into two forms. First, there are the quantitative tools that measure the success of the event in terms of the number of attendants, how much money was contributed during the even t and how big the event was compared to similar events (Sumac, 2015). Secondly, the success of an event is measured in form of quantitative measures that cannot be expressed in numerical form, such the actual outcome of the event vis-à  -vis the targeted outcome is assessed. Thus, the success or failure of any project or event is assessed based on whether the core objectives of the event or project were successfully met (Nelson, 2006). The Dà ©jà   vu Charity Event had established two major objectives that it sought to accomplish, and the two objectives of the event were met.